is simply the French word for fine, custom dress design, made to measure for a
particular customer (Frings, 2002, 174p). Haute Couture (the most exclusive
couture) is reserved for the best design and highest quality of fabric and
workmanship. Couture is considered as the flagship of fashion marketing in the
world. Consumers of such couture are from the wealthy elite class of society.
Therefore couture is regarded as offering the opportunity for the purest form
of creativity in Fashion providing the research and development for fashion
industry (Frings, 2002,174,175 p). Apparel industry of Sri Lanka makes a
massive contribution to her economy. As the industry is largely compromised of ready-made
garment productions, Haute Couture, the essential component deserves a careful
and comprehensive study in the context of Sri Lanka. Derived philosophies could
be wielded in modern perspective.
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